We are Content
Well planned and placed content is at the heart of attracting the right type of people to your website. Starting with very specific customer profiles (or, as we call them, buyer personas) we recreate the path these people take to research their problems, so we can identify the topics and types of content that will attract them to your website.
A well executed content strategy attracts people to your website and converts them into leads. When you create content that attracts people’s attention and gives them value, they’ll follow a trail back to your website and will be more willing to give you their name and email address.
A marketer’s key objective is to generate sales. And the most effective marketing approach available today to deliver sales leads for any business is content marketing. With a good content marketing platform in place, you can track and monitor how engaged people are with your content and qualify them for a sales follow up.
Our results-focused digital marketing approach has worked successfully for a wide range of New Zealand and Australian businesses. Here’s a few you’ll know and some you’re sure to hear more about soon.
Delivering the goods with Hubspot.
DBF is a Certified Agency Partner with HubSpot, a global content marketing platform. HubSpot’s methodology is a perfect fit with DBF’s content marketing philosophy and allows us to provide faster, smarter sales results for our clients.